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A Simple Marketing Plan for Small Businesses in Nigeria
You do not need a 40-page strategy. Here is a one-page marketing plan any small business can follow this month.
Fulgor Digital Team18 September 20261 min read
Start with one page
Most small businesses never write a marketing plan because it feels complicated. It does not have to be.
1. Who is your customer?
Describe one real buyer: where they live, what they earn and what problem you solve for them.
2. What is your offer?
Make it specific. "Website in 14 days from ₦350,000" beats "We build websites".
3. Where will you show up?
Pick two channels and do them well — for most Nigerian businesses that is Instagram and WhatsApp.
4. What will you measure?
Track enquiries, sales and cost per lead every Friday.
Keep it visible
Print the plan and review it weekly. Consistency beats complexity.
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