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The customer journey explained
Foundations of Digital Marketing
Awareness → Consideration → Decision → Loyalty
Customers rarely buy the first time they see you. Your marketing must guide them through each stage:
- Awareness — they discover you (content, ads, referrals).
- Consideration — they compare you (website, reviews, WhatsApp chats).
- Decision — they buy (clear offer, easy payment).
- Loyalty — they return and refer (follow-up, great service).
Action step: write one thing you currently do for each stage.
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